Be brave
The “BE BRAVE” perfume represents a distinct collection from the Viva Vita brand, introduced to the fragrance world in 2025 by Shana Atr Company. This collection embodies self-belief, freedom, and a unique lifestyle.
Previously, three other references from this collection — “Shine On”, “BE YOU”, and “Rise Up” — were launched, each designed to inspire individuals on a journey of personal identity discovery, encouraging them to express who they are in their own unique way.
But “BE BRAVE”, the men’s fragrance, symbolizes inner courage and the strength that drives us forward. It’s an invitation to push past fear, embrace challenges, and face the unknown with a heart full of confidence.
Its scent composition is inspired by the magical moments of life:
- The top notes open with bold freshness, like a breeze that signals the start of a new adventure.
- At its heart, warm and comforting aromas emerge, representing faith and trust in one’s path.
- The base notes are deep and grounding, evoking an inner strength and unwavering stability.
“BE BRAVE” is an eau de parfum that tells the story of personal bravery — the kind that reveals itself in our choices, in our willingness to face the unfamiliar, and in our stand for values and beliefs.
This fragrance reminds us that bravery is not just a feeling — it’s a lifestyle. It’s made for those who are ready to boldly show their true selves and conquer the world in their own unique way.
Be brave. Be yourself.
