“Shine On” represents a distinct collection from the Viva Vita brand. This collection embodies self-confidence, freedom, and a unique lifestyle. Previously, another reference from this collection called “Be You” was introduced to the world of fragrance, promoting a campaign to discover personal identity and showcasing it in one’s own style. This feminine eau de parfum, launched in 2023, helps you stand out and be distinctive in any gathering.
The phrase “Shine On” in English means to luster and often evokes the idea of light and radiance. Shining can also signify having self-confidence and inner strength, inherent in every woman, which can manifest through self-belief, self-esteem, and discovering one’s own values. Additionally, shining and radiating are always associated with beauty and splendor. With this amazing fragrance, you can reveal your natural and inner beauty in the best possible way, appearing more magnificent with every moment—a powerful and feminine splendor