“Rise Up” fragrance introducing a unique collection from the Iranian brand Viva Vita, launched by Shana Atr company in 2024. This collection represents self-confidence, freedom, and a distinctive lifestyle. Previously, two other references from this collection, named “Shine On” and “BE YOU,” were introduced to the world of fragrances with a dynamic concept aimed at discovering individuals personal identities, allowing them to express their identities in their own unique way.
However, the “Rise Up” fragrance symbolizes inner strength, motivation, and courage that accompany you at every moment of your life. The concept of “Rise Up” means to rise, soar, and move towards success and glory. This fragrance is designed to enhance feelings of power, self-confidence, and positive energy. In general, in the world of perfumery this concept signifies creating a sense of inspiration, renewed energy and motivation to overcome challenges and achieve goals.
In a world full of challenges and opportunities, real men are those who confidently and powerfully overcome obstacles and step towards success. The “Rise Up” men’s fragrance is designed for men who rise each day with unwavering determination, ready to conquer the world. Ultimately, “Rise Up” is more than just a fragrance; it is a statement that reminds you that you can always soar and move towards success by relying on self-awareness and self-belief. This men’s eau de parfum is produced in size of 100 ml.
